MULTI CHANNEL BRAND MARKETING

My role: I extended brand creative across digital, print, retail, and promotional channels, ensuring a consistent visual identity and cohesive customer experience. While I was not responsible for web development or back-end production, I was responsible for creating the graphics and imagery used across brand and partner websites, collaborated with web production teams to maintain brand standards, and ensured the right photography, messaging, and assets were used across every channel.

Above is the Benelli USA landing page. The four additional brand landing pages below reflect the distinct identities within the Benelli USA portfolio. Chapuis primarily retained the original French brand owners’ visual assets and creative direction, with U.S. updates to product offerings and select photography.

Franchi brand landing page

Stoeger brand landing page

Uberti USA brand landing page

Chapuis landing page

A selection of digital marketing assets developed across the five-brand portfolio, including eNewsletters, eBlasts, branded social media content and website banner ads. These assets extended brand messaging and product imagery across owned digital channels and partner websites and social platforms, supporting product awareness, promotional campaigns and dealer engagement.

MULTI CHANNEL BRAND MARKETING

Franchi brand landing page

Stoeger brand landing page

Uberti USA brand landing page

Chapuis landing page

Benelli eBlast

Benelli Advanded Impact Microsite

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