ENVIRONMENTAL: TRADE SHOW & RETAIL

Environmental Graphics • Large Format Production • Retail Displays My role: Directed the visual planning for trade show and retail environments—from interpreting exhibit-house schematics and planned booth walls to selecting imagery and messaging that created a natural flow through each space. For retail partners with specific display requirements, I curated the right photography and copy to meet their needs while maintaining a cohesive brand experience.


The largest area in the booth space is reserved for the flagship brand, Benelli. The remaining 4 brands are located behind this space.
Booth planogram from the exhibit builder
Booth planogram from the exhibit builder
Pre-show Benelli booth wall set up
Pre-show Benelli booth wall set up
Benelli tactical booth area
Benelli tactical booth area
Environment for retail partners
Benelli product display at a big box retail location
Benelli product display at a big box retail location
In-store branding at big-box retail partner
In-store branding at big-box retail partner
In-store branding at big-box retail partner
In-store branding at big-box retail partner

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