I managed the photography process from planning through final delivery, coordinating both product and lifestyle shoots. This included hiring and managing photographers, procuring products, coordinating the in-house studio, developing shot lists, and directing lifestyle photography production. I planned locations, themes, and visual direction; participated in model selection; reviewed wardrobe, props, and accessories; and oversaw retouching and final photography to ensure the imagery met creative and brand standards. I also planned for essential detail and feature shots that clearly communicated product functionality, design, and benefits—ensuring customers could see the details that mattered most when considering a product.
Extending beyond Benelli, I directed lifestyle photography for Franchi, Stoeger and Uberti, tailoring the visual approach to each brand while maintaining a consistent standard of quality, authenticity and product storytelling. The behind-the-scenes images provide a look at the creative planning and production behind the finished work.
New product photography
Exploded-view photography brings the product’s key features and engineering details to the forefront, helping customers better understand the design, function, and craftsmanship.
